E-commerce development measured in orders, not mockups.
An online store has exactly one job, and most fail at it. Industry-wide, roughly 70% of carts get abandoned.
The problem
The killers are boring: slow product pages, checkout friction, navigation built around your org chart instead of how customers shop, and product pages invisible to both Google and the AI assistants people now ask for recommendations.
A store that "looks great" and doesn't sell is the most expensive kind of pretty. We build the other kind.
Platform matched to your business, not our preference
We build on four platforms, so the recommendation follows your catalog and your operations:
Shopify
Fastest path to a store that works. Best for most DTC brands.
WooCommerce
For stores that live inside a content strategy and want full ownership on WordPress.
BigCommerce
Strong B2B and multichannel feature set without app-stack sprawl.
Magento / Adobe Commerce
Enterprise catalogs, complex pricing, serious operations.
Custom / headless
When off-the-shelf genuinely can't do the job, we say so and build it.
The approach
Conversion architecture first.
Collection-first navigation, product pages that answer objections above the fold, checkout with every unnecessary field removed. Brand personality stays intact — Bitzel's Chocolates and The Completist prove a store can convert and still feel like the brand.
Built to be found.
Product schema, optimized category architecture, fast Core Web Vitals — so products rank in Google Shopping and organic, and show up when a shopper asks an AI assistant what to buy. Pair with e-commerce SEO and Shopping Ads and the store becomes an acquisition engine.
Operations included.
Payments, shipping, tax, inventory syncing, email flows. A store that sells but can't fulfill is a refund machine.
Proof
- Bitzel's Chocolates: brand-forward e-commerce with a checkout that stays out of the way
- The Completist: design-led stationery store, editorial layouts, collection-first navigation
- 100+ active clients across 5+ years. 5.0 stars / 45 Google reviews. 5.0 / 14 on Clutch (Premier Verified).
The process
- 1
Store audit or requirements
Catalog size, margins, fulfillment, and where your current funnel leaks — with numbers.
- 2
Platform recommendation
With reasoning and total cost of ownership, including the monthly app fees other agencies forget to mention.
- 3
Design
Conversion-mapped: home → collection → product → cart → checkout, each page with one job.
- 4
Build & integrate
Theme development, payments, shipping, inventory, analytics, email flows.
- 5
Launch & optimize
We watch the funnel data after launch and fix what real customers reveal. See also landing page optimization.
What it costs
Store builds range widely: a focused Shopify launch is a different project from a 10,000-SKU Magento migration. Scope drivers are catalog complexity, custom functionality, and integrations. Every proposal itemizes build cost and ongoing platform costs, so there are no surprise monthly fees in month two.
Speed is a revenue setting
Conversion rate rises as load time falls — the pattern every rebuild targets. Illustrative of the industry-wide curve.
Illustrative — drawn from published industry studies, not a client claim.
Frequently asked questions
Which e-commerce platform is best for my business?
For most DTC brands under a few thousand SKUs, Shopify — fast to launch, reliable, easy to run. Content-heavy brands on WordPress often do better with WooCommerce. B2B and multichannel operations point to BigCommerce; enterprise catalogs to Magento. We build on all four, so our answer follows your catalog and operations, not a partnership commission.
How much does an e-commerce website cost?
A focused Shopify build costs a fraction of an enterprise Magento project. The honest drivers: catalog size, design customization, integrations, and migration complexity. Also budget for platform and app fees — we itemize those in every proposal so the monthly total isn't a surprise. Exact number comes free with the proposal.
Can you migrate my store without losing sales or rankings?
Yes — migration discipline is most of the job. Products, customers, and order history move intact; every URL gets a mapped redirect; the SEO equity your product pages earned stays put. We stage the full store, test checkout end to end, and cut over at your slowest traffic window.
Why is my online store getting traffic but no sales?
Usually conversion architecture: slow product pages, weak product photography and copy, surprise shipping costs, or a checkout demanding too much. Sometimes it's traffic quality — wrong keywords bring wrong visitors. We audit the funnel with your analytics and tell you which leak is bleeding revenue, with numbers, before proposing fixes.
Do you optimize product pages for AI search and Google Shopping?
Yes. Product schema, clean category architecture, and structured content mean your products can rank organically, feed Google Shopping correctly, and get surfaced when shoppers ask ChatGPT or Perplexity for recommendations. AI assistants are becoming a real referral channel for e-commerce, and most stores are invisible to them. Ours aren't.
Get a free audit, built by a strategist, not a sales rep.
Tell us your site and your goal. Within 2-3 business daysyou'll get a real plan with real numbers: what we'd do, what it costs, what it should return.
No spam, no drip sequence, no 17 follow-up calls. One proposal, from us to you.