Web development guides with no platform to sell you.
Most web development advice is written by people selling a platform. These guides are written by a team that builds on WordPress, Next.js, Shopify, and WooCommerce weekly — so when we compare platforms, we're comparing our own scar tissue, not affiliate commissions. Written for the business owner making a build decision, not for developers.

If you read only five
The flagship slate — every guide built from live client work, rolling out now:
WordPress vs. Next.js Decision Guide
The ten-minute walk to your answer: content model, team, budget. We build both, so we don't need you to pick either.
How to Scope a Website Redesign
The questions to answer before you talk to any agency — this guide alone should save you one bad engagement.
E-Commerce Platform Comparison
Shopify vs. WooCommerce vs. BigCommerce vs. Magento, by requirement and three-year cost — not by whoever pays referral fees.
Core Web Vitals for Business Owners
What LCP and CLS actually measure, why Google cares, and which fixes matter — translated from developer-speak.
Website Maintenance: What You're Actually Paying For
What a care plan should include, what's padding, and the questions that expose the difference.
Browse by topic
WordPress
Themes, plugins, WooCommerce, and keeping the world's most-used CMS fast and secure.
Next.js & headless
Static generation, headless CMS setups, and when the modern stack earns its complexity.
E-commerce
Platform choices, migrations, and the store decisions that compound at 3x your volume.
Performance & CWV
Speed as a ranking factor, a conversion factor, and a thing your developer keeps promising.
Design & UX
Conversion-focused design decisions — what moves the numbers, what just looks expensive.
SEO for builds
Redirects, schema, crawlability — the technical SEO that gets won or lost during development.
Why trust these guides
The portfolio is the credential: ConnectUs, PreferHome, Bitzel's Chocolates, The Completist, Prosper Plastic Surgery — live TKX builds across every stack the guides discuss. This site is one too: a Next.js static build you're welcome to run through PageSpeed. When a guide says a platform choice bites at scale, it's because we've been bitten on a real project — and we say which one where clients permit.
One email, no funnel
New guides land in the newsletter — one email, no drip sequence. If you'd rather have the decision made with you: get a free audit and we'll put the platform math in writing for your project.
About this library
WordPress or Next.js — do the guides give a straight answer?
Yes: it depends on your content model, your team, and your budget — and the decision guide walks you to your answer in about ten minutes instead of leaving you with "it depends." Marketing-heavy site edited daily by non-developers? Usually WordPress. Performance-critical, SEO-decisive, structured content? Next.js starts winning. We build both weekly, so we don't need you to pick either — which is exactly why you can trust the walkthrough.
Will these guides help me brief a developer, even if it's not you?
That's their main job. The redesign-scoping guide alone — what to inventory, what to measure before touching anything, how to write requirements an agency can actually quote — should save you one bad agency engagement, whoever you hire. A well-briefed client gets better work from any competent shop and spots an incompetent one in the first meeting. If the brief leads you back to us, good; if it gets you a great build elsewhere, the guide still did its job.
How current are the platform comparisons?
Current to our active build experience — we ship on WordPress, Next.js, Shopify, WooCommerce, and BigCommerce every month, so pricing changes, feature releases, and new gotchas show up in revisions rather than fossilizing. Each guide carries a last-reviewed date. When a platform shifts under a published recommendation (it happens), the guide gets updated, not quietly deleted.
I'm not technical. Are these readable?
They're written for exactly you — the owner or marketing lead making a five-figure build decision without a developer translating. Jargon gets defined on first use (or linked to the glossary), every technical concept is tied to a business consequence, and the code stays out of it. Your developer can read the technical SEO guide; you should be able to read everything else over one coffee.
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