Microsoft Ads management: the auction your competitors forgot.
Everyone fights over Google. Almost nobody manages Microsoft Ads properly — which is exactly why the clicks cost less. If you sell to businesses or to older, higher-income buyers, your cheapest leads may be sitting on Bing.
Everyone bids on Google. Almost nobody works Bing.
Most Microsoft Ads accounts are one of two things: nonexistent, or a Google import somebody ran once and forgot. Both leak the same opportunity. Bing owns the default browser and search bar on every corporate Windows machine, so B2B buyers and 45+ higher-income consumers search there every day — against a fraction of Google's bid competition.
The waste on this channel isn't overspending. It's the lazy import: Google match types, Google negatives, Google assumptions, all running in an auction that behaves differently.
Your cheapest qualified clicks are often sitting in the channel your competitors forgot.
How we run Microsoft Ads management
Tracking first, always
Before we touch bids, UET tagging and every conversion goal get built and verified. Microsoft's bidding optimizes on the signals it gets — we make sure they're real. You can't optimize what you can't measure.
Import, then rebuild native
Your Google campaigns are the starting point, never the end state. Match behavior, demographics, and device mix all differ here — the structure gets rebuilt for how this auction actually behaves.
LinkedIn profile targeting
Microsoft's exclusive: layer campaigns by industry, company, and job function. For B2B, it's a targeting signal Google Search can't match.
Budget modeled before it's spent
We model your category's search volume on Microsoft before recommending a dollar. If the volume isn't there, we say so in the proposal — not after three months of spend.
The standard every paid channel is held to
- qualified pipeline — IVM Inc., in the first year, our benchmark for every paid channel
- 10x
- qualified pipeline — IVM Inc., in the first year, our benchmark for every paid channel
- clients over 5+ years
- 100+
- clients over 5+ years
- stars across 45 Google reviews
- 5.0
- stars across 45 Google reviews
- on Clutch, 14 reviews, Premier Verified
- 5.0
- on Clutch, 14 reviews, Premier Verified
The same tracking-first rebuild that produced IVM's 10x pipeline is how we run every paid channel — Microsoft included. Read the teardown in our case studies.
How an engagement runs
- 1
Account audit
Week 1
Tracking, structure, search terms, spend leaks — or, if you're new to Microsoft, a volume model for your category. You get the findings whether you hire us or not.
- 2
Rebuild plan
Week 2
What gets fixed, killed, and scaled — sequenced by dollar impact.
- 3
Launch and stabilize
Month 1-2
UET tracking verified, waste cut, structure rebuilt native to Microsoft.
- 4
Scale what works
Weekly optimization by the same senior pod, monthly reporting in pipeline terms.
Pricing
Microsoft Ads management pricing is scoped in the proposal, to your account and goals. Management fee is separate from ad spend, and you own your ad account. Always. Leaving an agency shouldn't mean starting over.
Where budgets actually go
The typical unaudited account, mapped — illustrative proportions; the audit produces your real map.
Illustrative — replaced by your account's real numbers.
Microsoft Ads questions, answered straight
Do we own our ad account and data?
Yes. Your account, your history, your UET tag. We're administrators, not landlords.
What's the minimum budget to make Microsoft Ads management worth it?
Depends on your cost per click and close rate — and Microsoft CPCs run lower than Google's in most categories. We'll tell you the honest number in the proposal, including "don't hire us yet" if that's the answer.
How fast can you fix a broken account?
Waste-cutting starts in week one. Stable, scalable performance typically takes 60–90 days of clean data.
Can you just import our Google campaigns?
We start there, then diverge. The import gets you live fast, but straight imports leak money: Microsoft's match-type behavior is looser, its audience skews older and more B2B, and its LinkedIn profile targeting has no Google equivalent. Within the first month we rebuild the structure natively — negatives, bids, and audiences tuned to how Microsoft's auction behaves, not how Google's does.
Is Bing traffic actually worth anything?
For the right buyer, it's often the cheapest qualified click you can buy. Bing is the default on corporate Windows machines, so B2B searches and 45+ higher-income consumer demographics are overrepresented there — with a fraction of Google's bid competition. We model your category's Microsoft volume before recommending a dollar, and if the volume isn't there, we'll say so.
Get a free audit, built by a strategist, not a sales rep.
Tell us your site and your goal. Within 2-3 business daysyou'll get a real plan with real numbers: what we'd do, what it costs, what it should return.
No spam, no drip sequence, no 17 follow-up calls. One proposal, from us to you.