Social media advertising that creates demand — and tracks it to revenue.
Search ads catch people who already want you. Social ads create the want — and that's a different job with different math. We run paid social like performance media: creative testing, audience math, and a funnel that ends in revenue.
Boosted posts are where ad dollars go to feel productive
The report shows reach and impressions, everybody nods, and nobody can name the revenue. That's not a platform problem — Facebook, Instagram, LinkedIn, and TikTok can all produce qualified leads. It's a discipline problem: no creative testing plan, audiences set once and forgotten, and a funnel that ends at a like instead of a lead.
Paid social done as performance media works backwards from the sale: what a customer is worth, what a lead can cost, which audience and creative combination gets there.
Reach is context. Revenue is the report.
How we run social media advertising
Audience math before ad spend
Cold, warm, and customer audiences built from your data and the platform's signals — sized and costed before launch, not discovered after.
Creative built to be tested
Static, carousel, and video variants produced with our content team. Creative is the biggest performance lever in paid social; one ad is not a strategy.
A funnel that ends in revenue
Every campaign has a next step: landing page, lead capture, CRM handoff. If the path from thumb-stop to sale isn't mapped, we don't launch. Pages leaking? See landing page optimization.
Testing with discipline
Structured tests, weekly reads, losers retired fast. Winning angles feed the next round of creative — decisions from data, not gut feel.
The standard every paid channel is held to
- qualified pipeline — IVM Inc., in the first year, our benchmark for every paid channel
- 10x
- qualified pipeline — IVM Inc., in the first year, our benchmark for every paid channel
- clients over 5+ years
- 100+
- clients over 5+ years
- stars across 45 Google reviews
- 5.0
- stars across 45 Google reviews
- on Clutch, 14 reviews, Premier Verified
- 5.0
- on Clutch, 14 reviews, Premier Verified
Revenue-not-reports applies double on paid social: we report in cost per qualified lead and pipeline, the same standard that produced IVM's 10x. See what full engagements produce in our case studies.
How an engagement runs
- 1
Account audit
Week 1
Pixel and conversion tracking, audience setup, creative history, spend leaks. You get the findings whether you hire us or not.
- 2
Rebuild plan
Week 2
What gets fixed, killed, and scaled — audiences, creative slate, and funnel — sequenced by dollar impact.
- 3
Launch and stabilize
Month 1-2
Tracking verified, first creative round live, losers cut on schedule.
- 4
Scale what works
Weekly optimization by the same senior pod, fresh creative each cycle, monthly reporting in pipeline terms.
Pricing
Social media advertising pricing is scoped in the proposal, to your account and goals. Management fee is separate from ad spend, and you own your ad accounts and pixels. Always. Leaving an agency shouldn't mean starting over.
Where budgets actually go
The typical unaudited account, mapped — illustrative proportions; the audit produces your real map.
Illustrative — replaced by your account's real numbers.
Paid social questions, answered straight
Do we own our ad accounts and data?
Yes. Your accounts, your history, your pixel and audience data. We're administrators, not landlords.
What's the minimum budget to make social media advertising worth it?
Depends on your cost per lead and close rate — and on leaving enough room to test creative, because one ad on one audience proves nothing. We'll tell you the honest number in the proposal, including "don't hire us yet" if that's the answer.
How fast can you fix a broken account?
Waste-cutting starts in week one. Stable, scalable performance typically takes 60–90 days of clean data.
Which platforms should we actually be on?
Wherever your buyer scrolls, and nowhere else. B2B lead generation usually earns LinkedIn's higher CPCs because the targeting pays for itself; local service businesses usually don't need them when Facebook and Instagram reach the same people for less. TikTok depends on your demographic and creative capacity. The proposal names the platforms, the budget split, and the reasoning — you're approving a plan, not a guess.
Do you make the ad creative?
Yes — static, carousel, and video variants, produced with our content team and built for testing from the start. Creative is the biggest performance lever in paid social: audiences and bids can only optimize toward the ads they're given. We ship multiple concepts per campaign, read results weekly, and retire losers fast. You approve everything before it runs, and the winning angles feed the next round.
Get a free audit, built by a strategist, not a sales rep.
Tell us your site and your goal. Within 2-3 business daysyou'll get a real plan with real numbers: what we'd do, what it costs, what it should return.
No spam, no drip sequence, no 17 follow-up calls. One proposal, from us to you.