Google Shopping Ads management that starts in the feed.
In Shopping, your product feed is the campaign. Titles, attributes, pricing data — that's what Google actually auctions. Most agencies obsess over bids and never open the feed. We fix the feed first.
Google doesn't auction your keywords in Shopping. It auctions your product data.
There are no keywords to bid on in Shopping — Google matches queries against your feed. Vague titles, missing attributes, unparsed pricing: that's why your products don't show for the searches that matter, and no bid strategy can fix it.
Most agencies treat Shopping like Search anyway — bids, budgets, negatives — while the feed rots underneath. The result is money spent defending placements the product data never earned.
A bad feed with great bids is still a bad feed.
How we run Google Shopping Ads management
Feed rehab first
Titles rewritten around real query language, attributes filled, GTINs and pricing data cleaned. Usually the biggest win of the first month.
Query-level separation
Brand and generic traffic aren't worth the same, so they aren't priced the same. Campaign architecture splits them deliberately instead of letting one budget blur both.
Standard and PMax, on purpose
Standard Shopping where control pays, Performance Max where automation earns its keep — chosen by your margin structure and data volume, not by Google's defaults.
Fixes at the source
Because we build e-commerce stores too, feed fixes go into the product data itself — not into a layer of duct-tape feed rules that breaks on the next sync.
The standard every paid channel is held to
- qualified pipeline — IVM Inc., in the first year, our benchmark for every paid channel
- 10x
- qualified pipeline — IVM Inc., in the first year, our benchmark for every paid channel
- clients over 5+ years
- 100+
- clients over 5+ years
- stars across 45 Google reviews
- 5.0
- stars across 45 Google reviews
- on Clutch, 14 reviews, Premier Verified
- 5.0
- on Clutch, 14 reviews, Premier Verified
We build e-commerce stores as well as run ads for them — Bitzel's Chocolates and The Completist are TKX builds — so feed problems get fixed where they start: in the product data. See what full engagements produce in our case studies.
How an engagement runs
- 1
Feed and account audit
Week 1
Feed quality, campaign structure, query mapping, spend leaks. You get the findings whether you hire us or not.
- 2
Rebuild plan
Week 2
Feed fixes, campaign architecture, and budget moves — sequenced by dollar impact.
- 3
Launch and stabilize
Month 1-2
Feed rehabbed, tracking verified, brand and generic traffic separated.
- 4
Scale what works
Weekly optimization by the same senior pod, monthly reporting in revenue and margin terms.
Pricing
Google Shopping Ads management pricing is scoped in the proposal, to your account and goals. Management fee is separate from ad spend, and you own your ad account and Merchant Center. Always. Leaving an agency shouldn't mean starting over.
Where budgets actually go
The typical unaudited account, mapped — illustrative proportions; the audit produces your real map.
Illustrative — replaced by your account's real numbers.
Google Shopping questions, answered straight
Do we own our ad account and data?
Yes. Your Google Ads account, your Merchant Center, your history. We're administrators, not landlords.
What's the minimum budget to make Shopping Ads management worth it?
Depends on your margins, average order value, and catalog size. We'll tell you the honest number in the proposal, including "don't hire us yet" if that's the answer.
How fast can you fix a broken account?
Feed fixes and waste-cutting start in week one. Stable, scalable performance typically takes 60–90 days of clean data.
Standard Shopping or Performance Max for retail?
It depends on margin structure and data volume. Performance Max automates aggressively, which works when conversion data is clean and hurts when it isn't. We often run both deliberately — Standard Shopping for control over generic queries, PMax where automation earns its keep — with query-level separation so brand and generic traffic aren't priced the same. The structure follows your margins, not Google's defaults.
Our products barely show for the searches that matter. Why?
Almost always the feed — titles and attributes, not bids. Google matches Shopping queries against your product data, and it can't auction what it can't parse. Vague titles, missing GTINs, and empty attribute fields quietly kill your eligibility for the queries you want most. Feed rehab — rewriting titles around real query language and filling the attribute gaps — is usually the first month's biggest win.
Get a free audit, built by a strategist, not a sales rep.
Tell us your site and your goal. Within 2-3 business daysyou'll get a real plan with real numbers: what we'd do, what it costs, what it should return.
No spam, no drip sequence, no 17 follow-up calls. One proposal, from us to you.