E-commerce SEO services that make the whole catalog rank, not just the homepage.
Every product page that doesn't rank is shelf space in a store nobody walks past. We fix that at catalog scale — on Shopify and WooCommerce, in the platform, not around it.
E-commerce SEO is a scale problem
Hundreds of URLs. Faceted navigation quietly eating crawl budget. Thin descriptions the manufacturer wrote, duplicated across every retailer carrying the product. Standard SEO advice breaks at that scale — you can't hand-optimize 800 products, and you can't ignore them either. The answer is a system: hand work where the money is, templates and structured data everywhere else.
Duplicate manufacturer copy, filter-page sprawl, variants fighting each other for the same query: most stores' biggest SEO rival is their own catalog.
What we actually do (not "best practices," deliverables)
Product pages, prioritized
Money pages get hand optimization. The long tail gets systematic treatment — templates and structured data, not duplicate sludge.
Category pages that do the ranking
Most non-branded search volume lands on categories, not products. We build them like the landing pages they are.
Faceted navigation and crawl budget
Filter and sort URLs multiply into thousands of near-duplicates. We decide what Google should see and shut off the rest.
Product schema and rich results
Price, availability, and reviews marked up so your listings earn the richer result — in Google and in AI shopping answers.
Proof, not promises
- clients over 5+ years
- 100+
- clients over 5+ years
- platforms we build and optimize in weekly: Shopify and WooCommerce
- 2
- platforms we build and optimize in weekly: Shopify and WooCommerce
- stars across 45 Google reviews
- 5.0
- stars across 45 Google reviews
- on Clutch, 14 reviews, Premier Verified
- 5.0
- on Clutch, 14 reviews, Premier Verified
We build the stores too. Bitzel's Chocolates and The Completist are TKX e-commerce builds — so SEO recommendations become shipped code, not tickets in someone else's queue. See our case studies.
How an engagement runs
- 1
Audit
Week 1-2
We tear down your catalog, your crawl, your competitors, and your conversion path. You keep the findings either way.
- 2
Roadmap
Week 2-3
Prioritized by revenue impact — which products, categories, and fixes move sales in month 1, 3, and 6.
- 3
Execution in pods
A senior strategist runs your account with a dedicated team — dev included, so platform fixes ship. Same people every month.
- 4
Reporting that respects you
Revenue, orders, and qualified traffic. Rankings are in there too, but they're the means, not the metric.
Pricing
E-commerce SEO engagements are scoped from the audit, so the proposal you get has real numbers: what we'd do, what it costs, what it should return. No pricing-page bingo.
What compounding looks like
Paid stops when the budget stops; this work stacks. Illustrative shape of a healthy program — your roadmap gets real projections.
Indexed, illustrative — not a client claim.
E-commerce SEO questions, answered straight
How long until e-commerce SEO shows results?
Honest answer: first movement in 60–90 days, compounding after that. Anyone promising page one in two weeks is selling you something that breaks.
Who actually works on my account?
A senior strategist and a dedicated pod. The person in your kickoff call is the person running your store's SEO in month six.
What do reports look like?
Revenue and orders first. Rankings, traffic, and crawl health as supporting evidence. Monthly, in plain English.
Shopify or WooCommerce — does the platform change the SEO work?
The principles hold; the execution differs a lot. Shopify locks parts of the URL structure and robots handling, so you work with its rails. WooCommerce gives you full control — and full responsibility for the plugin sprawl that comes with it. We work in both weekly and know each platform's traps. That's the difference between advice written for a generic CMS and fixes that ship in yours.
How do you handle hundreds of products?
Templates plus priorities. The products and categories with real search demand and margin get hand optimization. The long tail gets systematic treatment: structured data, templated copy built from your product attributes so it isn't duplicate sludge, and internal linking that surfaces what sells. Hand-polishing 800 pages one by one is a billing strategy, not an SEO strategy.
Get a free audit, built by a strategist, not a sales rep.
Tell us your site and your goal. Within 2-3 business daysyou'll get a real plan with real numbers: what we'd do, what it costs, what it should return.
No spam, no drip sequence, no 17 follow-up calls. One proposal, from us to you.