Landing page optimization: the cheapest way to cut your cost per lead.
Doubling your conversion rate halves your cost per lead — no extra ad spend required. Most accounts chase bid tweaks worth 5% while the landing page leaks 50%.
The ad account gets blamed. The page was the problem.
We rebuilt IVM's pages around a single-offer, single-CTA structure and conversion rate roughly quadrupled — same traffic, same spend.
The pattern before that rebuild is the pattern we see everywhere: paid traffic lands on a page built for everyone, five links compete with the form, the offer takes three paragraphs to appear. Meanwhile the account gets another round of bid tweaks, because bids are what agencies know how to touch.
Ads don't convert. Pages do.
How we run landing page optimization
One offer, one CTA
Every page gets a single job. Navigation trimmed, competing links cut, the form or call placed where the visitor's decision actually happens.
Redesign to a testable baseline
Testing a broken page just tells you it's broken slower. Structural problems get fixed first, so testing starts from a page worth improving.
Disciplined testing after
One variable at a time, enough traffic for significance, losers killed without ceremony. That's where the compounding happens.
Shipped, not mocked up
Our dev team builds the pages in your stack — WordPress, Next.js, and major landing page platforms. You're never left holding a Figma file.
Proof, not promises
- qualified pipeline — the landing page rebuild was a named pillar of the result
- 10x
- qualified pipeline — the landing page rebuild was a named pillar of the result
- clients over 5+ years
- 100+
- clients over 5+ years
- stars — 45 Google reviews, 14 Clutch reviews, Premier Verified
- 5.0
- stars — 45 Google reviews, 14 Clutch reviews, Premier Verified
IVM's landing page rebuild wasn't a side project — it was a named pillar of the 10x pipeline result. Read the teardown in our case studies.
How an engagement runs
- 1
Page and funnel audit
Week 1
Where visitors land, stall, and leave — page by page, matched against what the ads promised. You get the findings whether you hire us or not.
- 2
Rebuild plan
Week 2
Which pages get restructured, which get killed, and what gets tested first — sequenced by dollar impact.
- 3
Launch and stabilize
Month 1-2
Rebuilt pages shipped, tracking verified, baseline conversion rate established.
- 4
Test and compound
Structured testing by the same senior pod, monthly reporting in cost-per-lead terms.
Pricing
Landing page optimization pricing is scoped in the proposal, to your account and goals. The work pairs with any ad channel — ours or another agency's — and you own the pages and the data. Always. Leaving an agency shouldn't mean starting over.
Where budgets actually go
The typical unaudited account, mapped — illustrative proportions; the audit produces your real map.
Illustrative — replaced by your account's real numbers.
Landing page questions, answered straight
Do we own the pages and the data?
Yes. Your site, your pages, your analytics and test history. We're administrators, not landlords.
What's the minimum traffic to make landing page optimization worth it?
Depends on your visit volume and close rate — testing needs enough traffic to reach significance, and we won't pretend otherwise. We'll tell you the honest number in the proposal, including "don't hire us yet" if that's the answer.
How fast can you fix a leaking page?
Structural fixes ship in the first weeks. Stable, compounding gains from testing typically take 60–90 days of clean data.
Do you A/B test or just redesign?
Both, in order. If a page has a fundamental problem — five competing CTAs, no single offer, a form nobody finishes — testing button colors just tells you it's broken slower. Redesign gets the page to a testable baseline first. Then disciplined testing does the compounding: one variable at a time, enough traffic for significance, losers killed without ceremony. The order matters more than either half alone.
Can you build pages in our stack?
Yes — WordPress, Next.js, and major landing page platforms. Our dev team ships the pages; you're not left holding a Figma file and a quote from a freelancer. Because we build websites as well as run ads, page changes go live in days, not sprint cycles — and the tracking that measures them gets installed and verified in the same pass.
Get a free audit, built by a strategist, not a sales rep.
Tell us your site and your goal. Within 2-3 business daysyou'll get a real plan with real numbers: what we'd do, what it costs, what it should return.
No spam, no drip sequence, no 17 follow-up calls. One proposal, from us to you.