How an engagement actually works.
No mystery, no "proprietary framework" with a trademarked acronym. Four steps. You'll know what's happening at every one of them, what you're getting, and when.
The four steps
- 1
Audit & Strategy
Weeks 1-2
We tear down your site, your competitors, and your funnel. Technical crawl, keyword and AI-visibility analysis, paid account audit if you're running ads, conversion path review. We're looking for two things: what's broken and what's being left on the table. What you receive: A written findings document in plain English — what's wrong, what it's costing you, what we'd fix first. You get the findings whether you hire us for the next step or not. Your time required: One kickoff call and access to your analytics and ad accounts. That's it.
- 2
Roadmap
Weeks 2-3
The audit becomes a plan. Every recommended action gets prioritized by revenue impact, not by effort or by what's easiest to invoice. Quick wins first, compounding plays layered behind them. What you receive: A roadmap that tells you what happens in month 1, month 3, and month 6 — with the expected outcome attached to each phase. You'll never wonder what you're paying for, because it's written down. Your time required: One roadmap review call. You challenge it, we defend it or change it, then we both sign off.
- 3
Execution in Pods
Ongoing
Your account goes to a dedicated pod: a strategist leading SEO, PPC, dev, and content specialists. Same people every month. They execute the roadmap, and when the data says the roadmap should change, they change it and tell you why. What you receive: The work, shipped. Plus a standing monthly call with the strategist who runs your account — not an account manager reading someone else's notes. Your time required: The monthly call and occasional approvals. We built the model so you don't have to project-manage your agency.
- 4
Reporting That Respects You
Monthly
Pipeline and revenue metrics first. Leads, booked calls, deal flow, cost per acquisition. Traffic and rankings appear as supporting evidence, not headlines. Vanity metrics never. What you receive: A monthly report you could forward to your CFO without translating it, plus a live dashboard so you never have to wait for the report to know what's happening. Your time required: Ten minutes to read it. If a number went down, the report says so and says what we're doing about it. We don't bury bad months in charts.
Timeline expectations (straight answer)
- Weeks 1-3: Audit and roadmap. Fixes with immediate impact (broken tracking, wasted ad spend) start here — we don't sit on easy wins for ceremony's sake.
- Months 1-3: PPC results move first. SEO groundwork ships: technical fixes, priority pages, content engine started.
- Months 3-6: Organic momentum becomes visible. Rankings, traffic, and leads trend up.
- Months 6-12: Compounding. This is where the 3x and 10x numbers in our case studies happened.
None of the 3x and 10x numbers happened in month one — and anyone who promises otherwise is lying to you.
Frequently asked questions
How long does onboarding take?
You'll be in audit within the first week and have a roadmap by week 2-3. Execution starts as soon as you sign off — and urgent fixes (broken conversion tracking, budget bleeding on bad queries) start during the audit itself.
What do you need from us to start?
Access to your website, analytics, and ad accounts, plus one kickoff call. We handle the rest. If you don't know where your logins are, we've untangled worse.
Do we have to sign a long-term contract?
Engagements are month-to-month after the initial rebuild period — no long lock-ins. We don't believe in trapping clients: most of our 100+ clients come from referrals and stay for years, and it's not because of a signature. If the work stops earning its keep, you should be free to say so with your budget.
Who will we actually be talking to?
The strategist who runs your pod. Not an account manager, not a rotating cast. Same person on every call.
When will we see results?
Paid media: usually within the first 30-60 days, because we fix tracking and kill wasted spend early. SEO: meaningful movement typically takes 3-6 months, with compounding after that. We'll give you honest projections in the roadmap — and if your situation can't produce a return, we'll tell you that in the audit instead of taking the retainer.
What does it cost?
Depends on scope, and we'd be guessing until we see your audit. The free audit includes real pricing — what we'd do, what it costs, what it should return.
Get a free audit, built by a strategist, not a sales rep.
Tell us your site and your goal. Within 2-3 business daysyou'll get a real plan with real numbers: what we'd do, what it costs, what it should return.
No spam, no drip sequence, no 17 follow-up calls. One proposal, from us to you.