- Google Ads
- Landing Pages
- Lead Verification
Prosper Plastic Surgery
38% more qualified leads — on the same ad budget
Download the full case study (PDF)
The Challenge
Prosper Plastic Surgery is a boutique aesthetic practice in Prosper, Texas, led by board-certified plastic surgeon Dinah Wan, M.D. Like most aesthetic practices, its growth depends on a steady flow of consultation requests — and on those requests being real.
Lead volume alone is a vanity metric. Raw inquiry counts in this category are routinely inflated by spam form fills, SEO solicitations, job seekers, repeat callers, and inquiries for procedures the practice doesn't perform. The practice needed more genuine prospective patients for the procedures it actually offers — without increasing ad spend, and with proof that every lead counted was real.
The Strategy
- Full-funnel lead tracking with CallRail: every call and form instrumented with source, landing page, call duration, and first-time-caller status — nothing enters reporting untracked
- Closed-loop reporting: offline lead outcomes imported back into Google Ads, so campaigns optimize toward inquiries that become real consultations, not just clicks
- High-intent, procedure-specific landing pages matched to each search intent (breast augmentation, reduction, implant revision) instead of generic site pages
- Precision targeting: high-income ZIP codes across the North Dallas corridor, layered with audience filtering
- AI-driven negative keyword expansion: a continuously updated negative set filters off-target searches before they generate a paid click
The Results
(January–May 2026, verified good leads only — spam, solicitations, repeat callers, and off-target procedure requests excluded)
| Metric | Before | After |
|---|---|---|
| Verified good leads / month | 58 (January) | 80 (May) — best month on record |
| Monthly average | 58 (Jan–Feb) | 77 (Mar–May, +33% sustained) |
| Verified good leads, five months | — | 347 |
| Added to monthly ad budget | — | $0 |
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