Free tools: get a number, not a pitch.
Every tool here answers one question with one number. Use them before you talk to any agency — including us.
If the math says your current setup is fine, you just saved a retainer. If it doesn't, you'll know exactly what to ask about.
No email required to see your results.
The tools
The first tools are in build now — each gets its own URL here as it ships. Until then, the free audit gets you the same answers with a strategist attached.
Marketing ROI Calculator
Inputs: monthly spend, leads, close rate, average deal value. Output: cost per lead, cost per acquisition, return per dollar. The math most dashboards hide.
PPC Waste Estimator
Inputs: monthly ad spend, account age, last audit date, tracking setup. Output: estimated wasted-spend range with the three likeliest causes. (Broken tracking was IVM's silent killer — this tool exists because of that audit.)
SEO Audit Checklist
Interactive 25-point self-audit: technical, on-page, local, and AI-readiness. Scored output you can hand to whoever runs your site.
AI Search Visibility Checker
Does ChatGPT/Perplexity know your business exists? Guided prompts to test it yourself, plus a scorecard of the fixes that move citation odds. Strongest differentiator on this list; recommend building early.
Local Pack Rank Checker
Where you actually rank in the map results, by neighborhood — not the flattering result you see from your own office.
Website Speed & Core Web Vitals Explainer
Plugs into PageSpeed data and translates it into business terms: what's slow, what it costs, what to fix first.
Agency Cost Comparison Worksheet
In-house hire vs. freelancer vs. agency, with the fully loaded costs people forget. Also serves the white-label audience.
The honest fine print
These tools give directional answers from limited inputs. A real audit looks at your actual data. When a tool flags a problem, the free audit is where we prove it — with your numbers, not estimates.
The tools find the problem. The proposal prices the fix.
Get a free audit, built by a strategist, not a sales rep.
Tell us your site and your goal. Within 2-3 business daysyou'll get a real plan with real numbers: what we'd do, what it costs, what it should return.
No spam, no drip sequence, no 17 follow-up calls. One proposal, from us to you.