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Latest
Claude Fable 5 Is Here. Your Content Strategy Just Got Graded Harder.
Anthropic's new flagship model raises the bar on what AI can write — and on what AI answers will cite. What Fable 5 means for search, content, and the businesses competing for AI citations.
GEO 101: How to Get Cited by ChatGPT, Perplexity, and Google's AI Overviews
Your next customer's first search doesn't happen on Google. A working introduction to generative engine optimization — what actually earns AI citations and what's snake oil.
Franchise SEO: Why Your Corporate Site Loses to the Worst Local Competitor
A franchise with 40 locations and one generic website loses local searches to a one-truck operator with a good Google profile. Here's the structural fix.
The Local Pack Isn't Luck: A Field Guide to Ranking Where You Actually Sell
Three map results decide who gets the call. Here's what actually moves local rankings — from a team that took one client from invisible to top-3 in 8 of 9 markets.
New posts land in the newsletter — one email, no funnel.
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