Google Ads management where every dollar has a job.
We audit, rebuild, and run Google Ads accounts so spend maps to leads and leads map to pipeline. IVM came to us with busy campaigns and nothing to show. They left with 10x pipeline.
Most accounts aren't underfunded. They're misspent.
Broken conversion tracking, match types left on default, budget flowing to queries that will never buy. When we audited IVM, the tracking had been broken so long the campaigns were optimizing blind. That's not an edge case. It's the most common thing we find.
The account looks busy — impressions up, clicks up — and the pipeline stays flat.
How we run Google Ads management
Tracking first, always
Before we touch bids, every conversion action gets rebuilt and verified. You can't optimize what you can't measure.
Kill wasted spend fast
Negative keyword architecture, geo and match-type cleanup, budget pulled from losers within the first 30 days.
Structure built for the algorithm
Campaigns organized so smart bidding has clean signals to learn from, not noise.
Landing pages included in the conversation
Ads don't convert; pages do. Every campaign ships with a landing page review — and our CRO team when you need more. See landing page optimization.
Proof, not promises
- qualified pipeline — IVM Inc., in the first year
- 10x
- qualified pipeline — IVM Inc., in the first year
- clients over 5+ years
- 100+
- clients over 5+ years
- stars — 45 Google reviews, 14 Clutch reviews, Premier Verified
- 5.0
- stars — 45 Google reviews, 14 Clutch reviews, Premier Verified
Read the IVM teardown in our case studies.
How an engagement runs
- 1
Account audit
Week 1
Tracking, structure, search terms, spend leaks. You get the findings whether you hire us or not.
- 2
Rebuild plan
Week 2
What gets fixed, killed, and scaled — sequenced by dollar impact.
- 3
Launch and stabilize
Month 1-2
Tracking verified, waste cut, structure rebuilt.
- 4
Scale what works
Weekly optimization by the same senior pod, monthly reporting in pipeline terms.
Pricing
Google Ads management pricing is scoped in the proposal, to your account and goals. Management fee is separate from ad spend, and you own your ad account. Always. Leaving an agency shouldn't mean starting over.
Where budgets actually go
The typical unaudited account, mapped — illustrative proportions; the audit produces your real map.
Illustrative — replaced by your account's real numbers.
Google Ads questions, answered straight
Do we own our ad account and data?
Yes. Your account, your history, your pixel. We're administrators, not landlords.
What's the minimum budget to make Google Ads management worth it?
Depends on your cost per click and close rate — we'll tell you the honest number in the proposal, including "don't hire us yet" if that's the answer.
How fast can you fix a broken account?
Waste-cutting starts in week one. Stable, scalable performance typically takes 60–90 days of clean data.
Should we use Performance Max?
Sometimes. PMax is powerful with clean conversion data and dangerous without it — which is why tracking comes first. We'll tell you which campaign types fit your funnel, not push the newest one.
Google keeps "recommending" changes to our account. Should we accept them?
Mostly no. Auto-apply recommendations optimize for Google's revenue. We review every recommendation and accept the few that serve yours.
Get a free audit, built by a strategist, not a sales rep.
Tell us your site and your goal. Within 2-3 business daysyou'll get a real plan with real numbers: what we'd do, what it costs, what it should return.
No spam, no drip sequence, no 17 follow-up calls. One proposal, from us to you.