- Multi-Location SEO
- Technical SEO
- Content
The Shutter House
3x organic traffic across every location
The Challenge
The Shutter House builds custom shutters and window treatments across multiple markets. Their problem was structural: every location competed on the same generic pages, so no location ranked anywhere. Local competitors with worse products and better local SEO were winning the searches that mattered.
The Strategy
We rebuilt their architecture as a WordPress Multisite with a subdirectory structure, giving every location its own optimized presence under one domain authority umbrella:
- Location-level pages with unique service content, local schema, and market-specific proof
- Google Business Profile optimization per location, synced to on-site signals
- A shared content engine: one editorial calendar producing location-adapted content instead of duplicate pages
- Technical cleanup: crawl budget, internal linking hub-and-spoke by market
The Results
| Metric | Before | After |
|---|---|---|
| Organic traffic | Baseline | 3x — across every location |
| Locations ranking in the local pack | One | Every location |
| Content engine | Duplicate pages per market | One calendar, location-adapted |
More case studies
- Prosper Plastic Surgery: 38% more qualified leads — on the same ad budget
- Athena Security: 3.6x organic traffic — and 3x more #1 rankings
- IVM Inc.: More than 2x qualified pipeline — on the same ad spend
- Adkins & Sons Windows: 5x organic traffic — and #1 rankings across their entire service area
- Tina Sharma Law: 2x conversions every month — from the same clicks
- BurBur: 2x organic traffic in 90 days — through a full domain migration
- Preferred Care at Home — Miami Beach: #1 for the searches families make first — across Miami Beach senior care
- All case studies →
Get a free audit, built by a strategist, not a sales rep.
Tell us your site and your goal. Within 2-3 business daysyou'll get a real plan with real numbers: what we'd do, what it costs, what it should return.
No spam, no drip sequence, no 17 follow-up calls. One proposal, from us to you.